How much should you charge for a crowdfunding reward?

A common mistake people make when doing crowdfunding, is to massively under-charge for their rewards. That’s bad news for several reasons.

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Some rewards cost your campaign dearly — either in time, in money, or both.

Then the work begins

Is it worth it?

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It’s really hard to determine whether the pricing at this level was correct — but ultimately, I think the money left over on our core project was probably less than if these $275 had instead been spent on 4x Triggertrap v1 units

CEO of Konf, pitch coach for startups, enthusiastic dabbler in photography.

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