How Triggertrap’s $500k Kickstarter campaign crashed and burned

Naiveté, poor decisions and six expensive lessons we learned along the way

by Haje Jan Kamps, then-CEO at Triggertrap. Never heard of Triggertrap? If you need a bit of context, this is a great 90-second introduction to the company’s best-selling product, Triggertrap Mobile.

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Writer, startup pitch coach, enthusiastic dabbler in photography.

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Haje Jan Kamps

Haje Jan Kamps

Writer, startup pitch coach, enthusiastic dabbler in photography.