Norway, here is how you make your startups fly

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Oslo does public art so well; it meant it took about 30% more time to walk anywhere, as I kept having to stop to take photos. OSLO, IF YOU SIMPLY PAVE OVER YOUR WHOLE CITY, IT WOULD BE FASTER TO GET PLACES (not nearly as lovely, though)

Figure out your business model

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The Business Model Canvas is a powerful tool. Use it, love it.

Embrace change.

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One thing Oslo Innovation Week got very right: Over 50% of the speakers and moderators were female. Awesome.

In a startup, the only constant is change.

If you need venture capital, understand venture capital

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I’m comfortable admitting that I was fanboying at Bill Tai more than a little bit.

Traction above all

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I mean, you have statues of goddamn tigers outside your train station. You can do this, Norway!

If growth isn’t scaleable, it isn’t growth.

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Oslo Airport has moss growing on the walls. As art. Clearly, Norway gets growth. And I wish to apologize for this horrible joke. I’m deeply embarrassed.

Saying you haven’t spent any money on marketing doesn’t show that you’ve found a way to grow your business for free.

Tell your story, polish your pitch

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Being able to tell the stories about where your company came from and where it’s going is crucial. Anita Schjøll Brede from Iris.ai did one of the best pitches I’ve seen in Oslo — but she was also in Silicon Valley for a while. I think all that proves is that Silicon Valley is much better at emphasizing pitching as a required skill for startup founders / CEOs.

Written by

CEO of Konf, pitch coach for startups, enthusiastic dabbler in photography.

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