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Unfair pricing models and the customers who leave them

EE and Shutterstock illustrate how to get pricing models hopelessly wrong.

Case study 1
Shutterstock: Taking back what the customer already paid for

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1. Don’t be a dick to your customers

2 simple solutions

Case study 2
EE mixes two models, double-charging roaming customers in the process

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A screenshot from a recent trip to Europe.
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EE’s roaming costs in the US. At £40 for 500mb worth of data, it’s hardly a bargain — especially because there are far more competitive operators out there. I’m looking at you, Three.

If you’re running a business, do you really want to create a situation where part of your business model is reliant on your customer’s apathy?

Solution? Simple! Don’t sell something to customers, and then take it away from them

Broken business models

Written by

CEO of Konf, pitch coach for startups, enthusiastic dabbler in photography.

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